Dane Burks & Co. Fitness

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Dane Burks and Co Fitness: When Dane Burks sees a need, he doesn’t wait around to see if someone else will do it. For 7 years, Burks advanced through the ranks of the Middle TN YMCA, becoming Wellness Director for two centers. A frequent headache—and costly expense—for the Ys was equipment maintenance, servicing, and turnover. He watched as equipment sat idle for weeks waiting for repair. He knew how much the Y was paying to store outdated and worn equipment. He understood that equipment issues were a nuisance that no one wanted to deal with, and he came up with a plan. And then he acted. He left the Y and started Dane Burks and Co. Fitness. Its purpose is to provide fitness centers with full-service equipment management, including installation, training, maintenance, service, storage, and reselling. He offers a single source for relieving the pain of equipment management. In return, fitness centers replace an expense with a revenue stream. Once fitness centers realize what Burks offers, they don’t hesitate either. Burks is busier than he’s ever been, with a full-time staff of five (and contracting up to a dozen or more), a warehouse, a retail store, and a cell phone that doesn’t stop ringing.

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